Legal

Privacy Policy

Last Updated: January 2025

1. Introduction

The Senior Real Estate Experts (Hugo Palacios Group / Keller Williams Village Square Realty) ("we," "us," or "our") operates the website theseniorrealestateexperts.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect information you provide when using our Site or services.

By using this Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use this Site.

2. Information We Collect

a. Information You Provide Directly

When you complete a form on our Site, such as a consultation request, guide download, newsletter signup, or seminar registration, we may collect:

Your name, email address, and phone number
Your role (e.g., senior planning for yourself, adult child helping a parent)
A description of your situation or inquiry
Your preferred contact method and timeline

b. Automatically Collected Information

When you visit our Site, we may automatically collect:

Browser type and version
Pages visited and time spent on each page
Referring website or search terms
Device type, operating system, and IP address
UTM and campaign tracking parameters

3. How We Use Your Information

We use the information collected to:

Respond to your inquiries and schedule consultations
Deliver requested guides, resources, and seminar information
Send you relevant educational content and updates (you may unsubscribe at any time)
Improve our website and marketing communications
Track lead sources and marketing campaign effectiveness
Comply with legal and regulatory requirements

4. CRM and Third-Party Services

Information submitted through our forms may be transferred to third-party services we use to manage our business, including:

Lofty CRM, for managing client relationships and follow-up communications
Zapier, for automating data transfer between platforms
Email marketing platforms, for newsletter and communication delivery

We do not sell your personal information to any third party for their own marketing purposes.

5. Analytics and Tracking

Our Site uses the following tracking technologies:

Google Analytics, for website traffic and user behavior analysis (anonymous data)
Google Search Console, for search performance monitoring
Meta Pixel (Facebook/Instagram), for marketing campaign measurement and retargeting
Call tracking, phone call attribution for marketing analysis

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

6. Cookies

Our Site uses cookies, small text files stored on your device, to enhance your experience and support analytics and marketing functionality. You may configure your browser to refuse cookies, though some features of the Site may not function as intended if you do.

7. Data Security

We take reasonable measures to protect the information you submit through our Site. However, no internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

This Site is not directed toward children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

9. Links to Third-Party Sites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.

10. Your Rights

You may request access to, correction of, or deletion of personal information we hold about you by contacting us at the information below. You may also unsubscribe from any email communications at any time by clicking the unsubscribe link in any email we send.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a revised "Last Updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

12. Contact Us

For questions about this Privacy Policy or to make a privacy-related request, please contact:

Hugo Palacios
The Senior Real Estate Experts / Hugo Palacios Group
Keller Williams Village Square Realty
74 Godwin Ave, Ridgewood, NJ 07450
📞 (973) 670-7046
✉ HugoPalacios@kw.com

Disclaimer: The information on this website is provided for general informational and educational purposes only. It does not constitute legal, financial, tax, or real estate advice specific to your circumstances. Please consult licensed professionals, including attorneys, financial advisors, and tax professionals, for guidance relevant to your individual situation. Hugo Palacios is a licensed New Jersey real estate agent (License #2078904) and New York real estate agent (License #10401401027) affiliated with Keller Williams Village Square Realty.